DIGITALIZATION IN CHEMICALS – PART 6: THE BENEFITS OF DIGITALIZATION IN CHEMICALS

Chemical companies that enhance their digital B2B capabilities will be in a better position to adapt to a changing competitive landscape. They can take advantage of several important opportunities, including deeper and stronger customer relationships, streamlining lead qualifications, and extending company reach. New distribution channels make it possible to reach more customers with a wider …


DIGITALIZATION IN CHEMICALS – PART 5: TECH TRENDS IN CHEMICALS

Technology and business practices are evolving and the shifting expectations of customers are quickly raising the bar for most suppliers. e-Commerce interactions in the chemical industry will need to be more customer-focused and richer. In the near future, all B2B processes will be digitized. That is a shift that will enable sellers to more effectively …